The Cup Size Choir~and introducing the Notes,A,B,C,D E,F and last but not least G.Presented by Dorval,Quebec, based La Senze Corp. the intimate apparel maker and fashion retailer. Directed by Aneil Karia and produced by Bonnie Craven-Francis.
This clever seasonal ad have young ladies wearing La Senza brand bras from cups sized A through G, and each sings the musical note that corresponds to her cup size.The spot introduces models A, B, C, and D standing up, gazing sultrily at the camera. Meanwhile models E, F, and G -- their specialty, plus-sizes of bra measurements -- are shot only on their backs. Watch the girls plat "Deck The Halls.":
For added fun with The Cup Size Choir, users can go to the company's Choir site to create tunes of their own.Using an " interactive synthesizer" you can "Play the Girls", the copy urges. Skipping over the objectification the women look so very much alike, it's unclear how users unfamiliar with the cup-size-as-musical-note conceit are supposed to get the joke.
